Digital Product Launch Checklist Generator
Pick your product type, your launch date and the channels you actually have, and get a dated, day-by-day launch plan: two weeks of prep, launch day, and the two weeks after. Copy it into your notes or print it and tick things off.
How the plan is built
The generator starts from a two-week prep schedule that suits small digital products like templates, guides, printables and short courses, then adjusts it to your situation:
1. It works backwards from your launch date
Every task has a place relative to launch day: the offer sentence and buyer questions come first, then building, pricing, previews and the sales page, then checkout testing, feedback and scheduling. If your date is less than two weeks away, the prep tasks are squeezed into the days you have (and the plan tells you so). If it's further out, it adds a validation step first.
2. It only includes channels you have
There's no point telling someone with no email list to "email your list". With a list, you get a heads-up email, a launch email and follow-ups. With social, you get problem posts and a pinned launch post. With a community, you get a step to read its self-promotion rules before you share. With none of these, the plan has you pick one place your buyers gather and help there first, which is slower but honest.
3. It changes the build steps for your product type
A Notion template needs a logged-out test of the duplicate link; a printable needs a test print in each paper size; a spreadsheet needs locked formula cells and an instructions tab. The build and preview tasks change with the type you pick.
4. It keeps going after launch day
For most first products the first two weeks matter more than the first day. The plan includes writing down your numbers, fixing the biggest drop-off, asking buyers what's missing, and a two-week decision on what to do next.
Want the reasoning behind each step? Read our digital product launch checklist guide. To get the sales page ready, see digital product sales page examples and the free headline generator; to settle the price, use the price calculator.
FAQ
How far ahead should I plan a digital product launch?
About two weeks of prep works well for a small digital product: enough time to finish previews, test checkout and warm up whatever channel you have, without losing momentum. The generator squeezes the plan if your date is sooner and adds a validation step if it's later.
Can I launch a digital product with no email list or following?
Yes, but expect a quiet launch day. The plan for that case has you pick one community where your buyers already gather, help there first, and add a free sign-up so your next launch goes to a list. That's slower, but it's how most first products start.
Will following this checklist get me sales?
No checklist can promise that. Sales depend on the problem you solve, the price and how many of the right people see the page. The plan makes sure nothing obvious is missing on launch day and that you measure what happened afterwards.
Why does the plan continue for two weeks after launch?
Most small launches aren't decided on day one. The follow-up steps (check your numbers, fix the biggest drop-off, ask buyers what's missing) are where a first product usually improves.
Is anything I enter saved?
No. The plan is generated by JavaScript in your browser and nothing is sent to us unless you choose to sign up for the free guide below.
Not sure anyone will pay for your idea? Test it before you build it.
Most first products stall because they get built before anyone checks that buyers exist. The free starter guide gives you the checks to run first:
- The 6-question "is it payable?" test to score your idea in 10 minutes
- Five example products with a specific buyer and a reason they'd pay
- A one-page launch checklist you can print
You're in. Your guide is ready.
Download the PDF Want the full system? The 30-Day Revenue Operator Pack is $17 for the first 20 buyers until Nov 1 (then $27), with a 14-day refund.Free PDF, instant download, no card. You'll also get a few short emails with the method; unsubscribe anytime. Privacy policy.
Want the whole system?
The 30-Day Revenue Operator Pack is a 42-page playbook plus 16 templates and trackers: offer scorecard, validation tracker, metrics dashboard, sales page and email templates, posting scripts and a 30-day calendar with one must-do per day. $17 founding price for the first 20 buyers, until Nov 1. Then $27, instant download, 14-day refund.
Get the pack: $17 founding price See what's inside- What you download: one zip, 17 files, under 1 MB (the 42-page PDF, 6 trackers as CSV + 1 Excel workbook, 8 fill-in templates and a README).
- Right after paying, Stripe sends you to your download page. No account to create. One-time payment, nothing renews.
- 14-day refund: email hello@getrevenueoperator.com and you get your money back. Read sample pages first.
Have a question before you buy? Ask it here
One question, one written answer by email within 24 hours. No sales calls, no list sign-up.
Disclosure: we make and sell this pack. The generator and the plan above work without it.